What is corporate branding and how to create a brand image?

branding marca

Corporate branding is a very broad term that encompasses all issues that have to do with the marketing of a company. In this article, you will learn what corporate branding is and how to build your own brand to stand out and differentiate yourself from competitors in your industry. What is branding? Corporate branding is

The best surface disinfection methods

metodos desinfeccion

Surface disinfection serves to eliminate pathogens on surfaces and, in turn, to prevent the spread of bacteria. The act of disinfecting surfaces on a regular basis is an excellent formula for disease prevention and control and is a good general hygiene practice. The frequency of disinfection depends entirely on the risk potential, although regular routine

Quality assurance: what is it?

aseguramiento de calidad

Quality assurance is key in any product development and in all the processes involved to ensure that the final product meets all the requirements and achieves the highest level of assurance and safety. In this article, we explain what quality assurance is, its advantages and everything to do with ISO standards to ensure maximum quality

Product failure analysis

analisis de fallos

Product failure analysis is an investigation to determine the cause of a failure, usually with the aim of taking corrective action to solve the problem and prevent further problems. Failure analysis is carried out in all branches of the manufacturing industry to prevent future failures of products, processes and materials. In this article we explain

Video summary of participation in MetalMadrid 19-20 October

Video summary of participation in MetalMadrid 19-20 October

Hello, We leave you a video summary of our participation in Metal Madrid last 19-20 October ūüŹ≠ ūüĒ© ūüĒß it was a very productive fair in which we could meet old acquaintances and make new interesting contacts, we hope you like it ūüėČ #ingenier√≠aforense¬†#materiales¬†#metal¬†#Madrid Advanced Manufacturing ES INFINITIA Industrial Consulting

Food safety in industrial processes

seguridad alimentaria industria

Food safety is a fundamental element in all production processes involving food to ensure food quality and human health. By complying with food safety standards, many food poisonings that affect health can be avoided. In this article, we tell you what food safety is, what the regulations are, what the analyses are for and how

Use of alternative materials

Materiales alternativos

Industries around the world are looking to implement the use of alternative and sustainable materials in the products they manufacture, so that they not only decrease the carbon footprint, but also improve the properties of those products. The use of alternative materials is being prioritised as the new profit-driving business innovation. In this article, we

Steps to developing innovative products

Desarrollar productos innovadores

Today, the development of innovative products is valued for its disruptive character, i.e. innovations whose impact is capable of setting a trajectory for the future. When developing innovative products, their usefulness and relevance must be taken into account. Therefore, when approaching product innovation, it is advisable to start with the objective of creating products that

What is SWOT analysis?


SWOT analysis is a technique for assessing a company’s performance, competition, risk and potential. SWOT analysis evaluates internal and external factors, as well as the current and future potential of a company to improve its opportunities. Want to know more? In this article, we explain what a SWOT analysis is, its components and how to

Waste recovery and its importance in the circular economy

valorizacion residuos

Waste recovery is the process of reusing, recycling or composting waste materials and converting them into more useful products, such as materials, chemicals, fuels or other energy sources. In this article we explain what waste recovery is, how it relates to the circular economy and how important it is for industry. What is waste recovery?

What are consumer habits and why analyse them?

habitos de consumo

Understanding, analysing and tracking customer consumption habits is critical for both business and product development industries. Deciphering the processes behind customer decisions means we can use that information to increase profits. In this article, we explain what consumer habits are and why they are important. What are consumer habits? Consumer habits focus on the study