Market Research

What is Market Research?

We investigate the characteristics of the market and determine the factors with the greatest presence and influence on it, detecting opportunities and areas for improvement.

We carry out market studies to determine the viability of a new product or service; as well as the acceptance it may have. To do so, Infinitia carries out different market studies that allow us to discover the potential market to focus on, to know the existing competition and to obtain feedback from potential clients. Thanks to the market study of a company, we obtain real information about it: a value that allows us to develop it, start it up, make it grow or turn it into a profitable business.

Market research allows Infinitia’s strategic design team to fully understand the current situation of an industrial sector in order to identify opportunities and market niches.

The research techniques that we carry out are very varied. We analyse the product itself, its substitutes, as well as competing companies. We also study the market, in order to have a complete overview and get information about the users.

At Infinitia we develop market studies using different methodologies: both quantitative and qualitative. We don’t care what sector of activity your business belongs to. We will make your project viable.
Market Studies

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How does Infinitia approach market research?

At Infinitia we check whether your business is on the right track or not. To do this, within the design of a company’s strategy, we carry out different market studies to find out if the product or service is viable.

We are objective, we are guided by experience and knowledge. In other words, we value through our work. We want your company to work and to do so correctly. Therefore, the implementation of certain actions is of utmost importance for your future.

To understand and establish market objectives, it is necessary to have information. From Infinitia’s team we analyse different factors and values such as the labour sector itself or the competition. We want your company to be a reference, that is why we know the importance of a market study.
Market Studies
Market Studies

Market research

In order to undertake a market study and carry it out successfully, it is necessary to consider different elements such as the context and the competition: both at a professional level and at a product level.

Therefore, one of the actions that we carry out at Infinitia is the study of substitute products. That is, products that can be used instead of yours, satisfying the same consumer needs. And this is not only a war of brands, but also of designs and creations. For this reason, we must set in motion a thorough and meticulous process.

Competitor analysis is fundamental to market research. We carry out research on our clients’ direct competitors, so that we can see what their strengths and weaknesses are. By analysing a company’s competitors, we discover market opportunities and mitigate potential threats.

We establish the company’s objectives and see how to achieve them. In marketing we also carry out contextual analysis, a very important element, as we investigate the context in which the product will operate.

Market analysis

Market analysis is another important phase in the development of a business plan. At Infinitia, based on both quantitative and qualitative studies, we can successfully establish the objectives for your business.

We carry out tailor-made studies on the sector and guarantee the highest quality in all areas of the market. Hence, the importance of carrying out a value chain analysis: it is essential to know where your business fails and to correct it in case of error, as well as to consider possible costs and timescales.

On the other hand, within the market analysis of a company, it is very important to analyse the potential market for a certain product or service. Discovering the possible client or user and meeting their needs through strategic design. In Infinitia we carry out this technique in order to determine the value of a product.
Market Studies

Contact with us

Request a call, tell us about your project and we will call you back.
receive a tailored professional response