The Minimum Viable Product or MVP consists of creating a product with enough features to attract customers and validate it in the early stages of the development cycle. In this article we explain what MVP is, its benefits and how to carry it out. What is a minimum viable product? A minimum viable product, or
A product reaches the market because it has gone through a previous design process that has made it what it is and not something else. In other words, if I, as a consumer, receive a bottle of flavored water that has a certain shape, size or aroma, it is because that research has made it
The performance of the products being marketed must be tested during the prototyping phase to avoid possible future failures. In this sense, if a car brand announces the sale of a new type of steering wheel, before bringing it to the market it will be necessary to check that there will be no short- and
Macro-environment factors can influence each company’s competitive advantage, overall profitability levels and new product launches. A PESTEL analysis will help us to identify these variables. In this article we explain what it is and how to perform a PESTEL analysis. What is a PESTEL analysis? It consists of an analytical strategy that studies all the
A well-designed product development strategy will enable you to understand your customers, accurately plan your product design, effectively use your product development resources and increase your chances of success. In this article we tell you about all the benefits product development strategies can provide and how to implement them. What is a product development strategy?
Microbiological analysis, essential in many industries, involves the use of biological, biochemical or chemical methods for the detection, identification or enumeration of microorganisms. In this article we explain what microbiological analysis consists of, its function and types. What are microbiological analyses? Microbiological analysis of products consists of the use of biological, biochemical, molecular or chemical
The feasibility study is essential to ensure the success of a new product before launching it on the market, to find out if its creation is feasible and if it is a profitable project. In this article we explain what it is, why it is important and what are the steps to perform a feasibility
Atmospheric plasma is one of the most efficient processes for material innovation, cleaning, activation or coating of plastics, metals, glass or recycled materials. Distinguished from other types of plasma (low pressure, high pressure and corona method) by its advantages and applications, it is worth dedicating an article to explain what it is, how it
Sensory analysis is increasingly used in the design and development of industrial products to improve them, ensuring their competitiveness in the market to which they belong. In this article we explain what sensory analysis consists of and its usefulness in product innovation and development. What is sensory analysis? It is a scientific method capable of
If we were to look back a few years, 3D printing was talked about as a very new technology with great potential. In the year 2021, it seems outdated to describe 3D printing as something futuristic, since it is a reality that is used on a daily basis at industrial and even domestic level. According
Food microbiology testing is essential to ensure the quality of food products. Every food industry must be able to ensure the hygiene and safety of its products and avoid microbiological contamination of foodstuffs. In this article we explain what food microbiology is and the importance of testing in quality processes. What is food microbiology? Food
Active packaging is the future of the food industry. This technological development manages to increase the shelf life of food without compromising its quality. Do you want to know more about intelligent packaging? In this article we tell you about it. What is active packaging? Active packaging is a packaging system that serves to maintain
