What was the challenge or problem to solve?
The approach of this project consisted of a contextual and graphic analysis of the current service, where the key aspects to be reflected in the logo were identified.
How was it addressed or what was the solution?
The strategic design team approached the challenge using research techniques to understand the corporate identity they had, and how the service worked.
After understanding the corporate image that conveyed and the needs that the client had about the communication strategy of their service, we proceeded to the conceptual development of the logo and the creation of the brand manual.
- Redesign the current graphic image of a service in the industrial sector
- Understanding and identifying the most representative aspects of the brand
- Brand and contextual analysis of the service to understand its initial situation and the corporate image to transmit
- Design and development of the final logo, including the most important values of the service to be shown
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